Social Media Marketing for Presidential Campaigns

Social Media Marketing for Presidential Candidates

Don’t just stand there and take it.

Take it to social media! 

I am not employed as a political social media marketing specialist, but I use social media marketing a lot in my work, and I am a presidential candidate supporter.

I know what it is like to do a Google search (or Bing search, Yahoo search, you-name-it search) for a candidate, only to see the horrific articles about my beloved candidate first in those search results while noting the best of the best articles about my best of the best candidate seem somehow hidden from view.  It can get frustrating.  I know it can.

Fortunately, although I am not a political consultant or even a part of a professional social media marketing firm, I have wisely studied social media marketing tools and other online marketing tools as a writer and blogger.  With that training and experience, I think I have a few things I can say to help the typical “citizen supporter” get a better image of their candidate on the internet and especially in those higher search engine results.

Here are some of the best steps you can take as an average, typical American human being to help make your better-than-average American presidential candidate get the best search results on Google et al.

Be active in all or as many of the most popular social networking sites you can.

Posting in Facebook, liking articles in Facebook, even sharing on Facebook will help your candidate some, but if that is all you and your fellow supporters do, you will never see your candidate rise to the top of search engine results.

You are doing even less if all your liking and posts remain inside your own groups.

Why?

Because Google and other search engines look at how popular something is throughout ALL social media sites, not just Facebook!

Google takes the presence of an article, site, keyword, person, or topic throughout numerous social networking sites as an indication of whether an article, issue, topic, or individual (as in your candidate) is worthy of showing at the top of their search engine results.

For instance, the more prevalent an article is around numerous social sites, the more those engine computers believe that article must be a really good read, a precursor to that computer boosting the importance of that article in its search results.

If you want to raise your candidate’s status in the land of search engines and see those best articles about your candidate bursting through the other candidates there, keep posting and liking in Facebook. sure, but start posting and sharing in other networking sites too – and I mean BIG TIME start doing that.

Some of the best social networking sites right now according to eBizMBA dot com include:

Facebook 

Still #1 in Social Media.  Just don’t let it be your only one because it IS only just one out of many.

Twitter

Twitter is a journalist’s and blogger’s best friend to first get their new articles out, so get in there and find out what they are posting, and start re-tweeting the articles that get those best articles on your candidate out for immediate site traffic.  That raises ranking.

Don’t waste as much time tweeting negative comments about your candidate’s opponents right now.  That’s hard for me to say since I love a good vetting.   However, if your goal is to get YOUR candidate up in the search engine results, promote your candidate’s positive articles, photos, videos etc., spend the majority of your time now raising the popularity of YOUR candidate’s great articles.

By the way, tweeting those good articles and videos, etc out at a later time is good as well, helping to tell search engines that they really are worthy articles worth reading.

However, getting those early postings of new articles, photos, videos, etc representing your candidate well is a crucial step in getting search engines to pick up on those things as worth other’s time, thus showing well on your candidate.

LinkedIn

Did you know you can share articles with your LinkedIn connections?  Search engines seem to pick up really well on articles that are posted on LinkedIn.

Just be mindful of the fact that LinkedIn is more for professionals and job seekers who are more interested in networking with other professionals or employers.  They certainly don’t mind good articles, even political ones.  Just be careful not to overload the users of LinkedIn, and post articles you think might best speak to those LinkedIn users.

Pinterest

Pin those good articles on your own Pinterest board named for your candidate!  Search engines sometimes pick up on Pinterest pins before they pick up Facebook posts, adding both traffic and search engine activity of those articles pinned.

Plus…  Pinterest is really popular these days.  Add your friends to your Pinterest acocunt (a lot like adding Facebook friends), and make your Pinterest board public then too, and you’ll reach a LOT of people.

Plus…  Pinterest is FUN.

Google Plus (aka Google+)

Personally, I have found those article I have posted to my Google+ account almost always get in the top 10 of Google’s search engine results.  Usually, they are in the top 5.  Google loves their own Google accounts, I guess!

This is your opportunity to use the Google computer’s nosiness to your advantage!

Tumblr

How do you think Barack Obama and the Democrats are reaching young adults?  They are making use of the popularity of Tumblr with young adults.

If you are older, don’t worry that this social platform is popular with the “youngins”.  It is easy to use and just right for anyone.  It’s just that young people like the updated almost-pinterest-style look where they can quickly and visually follow topics of interest, blogs, articles, and write their own little mini-blog entries themselves, all without a literal blog to take care of.

Instagram

If your candidate is not putting a major effort into Instagram, encourage him or her to do so.  Then you need to follow that account and pass those photos on.

Our society is very visual, and life is busy.  You need to be getting as many photos of your candidate or his or her campaign plastered all over the place.

First they see.  Then they seek.

Complain all you want about the lesser importance of books these days, but then forget it and use your time to start posting and networking on Instagram where you will reach a ton of people and probably many of those voters who are between the ages of 25 to 40.

You can see these top social networking sites 2015 and more here:

Most Popular Social Networking Sites

Promote specific articles and videos on or from these social media outlets:

StumbleUpon

Anyone with a SumbleUpon account can add an article to StumbleUpon.  When you add your article, you will be asked to label it under a specific category.  Well, you are in luck.  StumbleUpon has a politics category!

Your article or photo gets passed on to anyone with a similar interest and with enough time on a given night to just chill out and literally SURF the web.

Check our StumbleUpon’s politics category at this given moment. If it looks interesting, don’t blink your eyes.  It will be totally different in the next.

http://www.stumbleupon.com/interest/politics

Get a StumbleUpon account.  I suggest getting the StumbleUpon bar too so it is easy to give a good article a thumbs up.  Check some of the interests you personally have so you will enjoy your time there at StumbleUpon, (you’ll see articles and photos that others have added which correspond with your checked interests); add some articles about your candidate, and (this last step is important) click “Stumble” to see other articles StumbleUpon thinks you might like right after you submit the article you wanted to add. Make sure you click the thumb up for good ones.

It has always seemed to me that I get more traffic from StumbleUpon when I am clicking others’ submissions after I add something than when I just add an article and walk away.

And just so you know, you do not have to have your own authored article to add to StumbleUpon.  You can add any article or photo or video, and as many as want too.   And others can add those same things.

Add articles to StumbleUpon; get almost immediate traffic to those articles; and you will make a big headway in getting that article pushed higher up in the search engine results.

YouTube

If you see a video that represents your presidential candidate well, do not just look at it from a Facebook post and like it in Facebook.  While that is well and good, you need to promote that video for your candidate!

If you have never registered for your own YouTube account yet, do so now.  You do not need to have your own videos to upload to have an account on YouTube.  Having an account there gives you a wide range of abilities to watch other’s videos, save them, save them in your own categories or your own playlists, like them, comment on them, and if you have a Google+ account, even share them with the click of a button onto your Google plus account.

And remember, Google likes Google plus accounts, and anything there is more likely to be moved up the Google search engine rank (and consequently the list people see when they do a Google search).

Get to know new social media networking sites too, and see if any of them offer an environment where you can develop a social media strategy for your candidate.

Some new social media networks include:

Snapchat

You can take a quick snap of a video or photo, add a quick caption to it, and share your find with a friend.

Don’t think it’s worth it?

Check out Time’s article on how the Democrats think Snapchat will be its path to the White House.  (Disclaimer:  I added the word”Democrats” above.)

Snapchat’s Secret to Winning the 2016 Election:

http://time.com/3934660/snapchats-secret-to-winning-the-2016-election/

Vine

You can loop up to six videos together here.

Even the Republicans are beginning to see the use of short videos in building images in politics.

Read this article on Vine, Instagram, and the Role of Short Video in Politics here:

http://arc3communications.com/vine-instagram-and-the-role-of-short-video-in-politics/

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Every supporter of your candidate needs to be actively posting, commenting (if appropriate), liking, and sharing in MORE THAN ONE social media networking site if you want your candidate to have the upper hand in search engine results.

Every supporter of your candidate, or at least as close to every one as possible, should be actively adding good media involving your candidate to AT LEAST 3 to 5 social sites if you want to get your candidate seen positively on the web.   

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Write comments on the webpages of good articles themselves and add a URL to a related article about your candidate when possible.

You can “like” articles on Facebook a hundred times and even comment on Facebook threads that have an article that shows well for your candidate, and those actions count some in helping boost those articles and the specific keywords used in those articles.

However, your likes and comments will have a ton more weight with search engine results if you like and comment those articles right on the webpages where they were written and published.

Every time you like an article right on the article’s page (at the article’s URL), and every time you comment right on the page where the article itself is written, search engines read that as extraordinary interest in that article or those keywords, and they will consider that article and the keywords in it as more important, better written, of more interest, and more noteworthy to put in their higher search results.

If you have a place to add your website URL or another URL when submitting your comment, enter any webpage URL about your candidate, (it does NOT have to be anything of your own), ESPECIALLY one that is related in some way to the topic of the article you are making a comment on.  Oddly enough, by adding an article URL of related interest in your comment, it gives both articles something called “authority” in the search engines, and authority gets an article higher in those search engines.

When you add a related URL link to your online comments on a blog or website, you are not only helping to increase the rating of that page (that article you just wrote on),  you are improving the rating of the related article (the URL you just added with your comment)!   It is a double win.

Just remember, you can add any website URL to your comment, but the more closely related it is to the topic of that article on that page, the more the search engines will see that URL in your comment as worthy of boosting both articles in search results.

Speaking of comments on blogs and articles, make sure you also sometimes write comments of thanks to an author, writer, or blogger who has served your candidate or his or her issues well.

The more those writers know they are on the right track…  the more those bloggers know their work is appreciated…  the more you just simply comment on articles – period – the more likely you are to see that person do more of the same.

I don’t mean to make us writing folk here sound self-centered, but hey, writers are people too.  We all want to know what we are doing is actually being read and is important to someone.

It feels doubly good when we can help.

If good writing featuring your candidate is important to you, and you want to see more of it, let those who help create those good things know you are there and actively engaged right alongside of them.

Then YOU get busy with your very own social media marketing strategy to help get those articles and your candidate high in those search results.

You’ll all be rewarded in the end.

 

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Coming soon:

How to write your own blog for your candidate to get even more positive exposure for that special candidate you are rooting for.